Niches Lead to Riches

In the book
“The 22 Immutable Laws of Marketing,” authors Al Ries and Jack Trout say that if you can’t be the first
business in a certain category, you have to create another category. Jack Welch, former chairman and CEO of
General Electric, followed this immutable law to the T. One of the things that made his tenure so successful
was they were always creating new categories in …
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A Tale of Taking Action

There was a
man who had just retired from his job and hosted a huge retirement party to celebrate. At the party, when his
friends asked him about his retirement plans, he said he wanted to travel more with his wife, play golf, and
spend time with his grandchildren. They all nodded in agreement …
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School’s Back!

As you load
up the family for some final summertime adventures, preparing for the upcoming school year is likely one of
the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the
best place to position your lawn chair around the campfire for optimal …
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