Why Would Anyone Sell a Profitable Business? In my book “Hidden Wealth, The Secret to Getting Top Dollar for Your Business,” I have a chapter titled “Why Business Owners Do Sell Their Businesses,” and I list 16 different reasons why businesses are sold. Recently I went back and analyzed the No. 1 and No. 2 reasons why I’m asked to sell an owner’s business, and what I discovered was interesting. … CONTINUE READING |
3 Ways to Move More During the Day Getting the movement our bodies and minds need each day can be challenging. Many of us work on computers for hours, only standing to use the restroom or refill our water bottles. But we need to do more than that to stay healthy. When we add more movement to our daily routines, our muscles grow stronger, which helps improve our balance, stability, and coordination. Our bones become more durable and our joints more flexible … CONTINUE READING |
The Limits of Fear-Based Marketing Fear-based marketing is as old as advertising itself. Many companies have succeeded in scaring their customers into opening their wallets. But despite its proven effectiveness, there are limits to fear’s ability to sell. So, when is amping up your customers’ anxiety a good thing, and when will it just make them tune out? … CONTINUE READING |