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No. 1 Reason
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What Is Your Trick Pony?Having been in business for quite some time and around the block a couple of times, you get to think you have heard or seen just about everything, but the other day, a very successful multi-store operator threw me a curveball. |
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Why Putting Customers First Is the Key to GrowthWhen you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing … |
