Newsletter March 2025

Dice saying 'buying' and 'selling'

No. 1 Reason
Buying and Selling a Business Falls Apart

You read about this every day in the trade magazines or on social media that someone is buying a business or selling a certain business. Then, shortly afterward, you hear the deal fell apart, or you don’t hear anything and the deal just fades away. A big reason for this is because of what the buyer finds in due diligence …
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Person delivering pizza

What Is Your Trick Pony?

Having been in business for quite some time and around the block a couple of times, you get to think you have heard or seen just about everything, but the other day, a very successful multi-store operator threw me a curveball.
We were talking about a business that he was thinking about acquiring, and right out of nowhere, he looked at me and said …
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Person typing up a customer review

Why Putting Customers First Is the Key to Growth

When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing …
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If you are planning to sell or are considering selling your business in the next twelve to twenty-four months, you need to start planning now. But where do you even start? Selling a business is not easy. With so many things to consider, some confusion is understandable.

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