Newsletter July 2025

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What Do Business Owners Really Want?

The first thing you are probably thinking is, what a simple question this is. Business owners want to make more money. If this is what you were thinking, you would be partially right, but it is not the real reason.
Making money is one of the main reasons people get into business, but ultimately, the underlying reason someone gets into business is …
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What Are the 10 Top Deal Killers in Business?

I hate to admit this, but I am a deal junky. I love finding deals, putting deals together, and especially closing deals. I do this for a living by helping my clients find businesses they want to buy and sell.
But my deal-making desires and skills go beyond just helping my clients. I love finding deals and studying …
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The Vast Value of Educated Consumers

Nobody should ever be expected to care about what you’re trying to sell them unless you educate them on why they should.
Capturing a consumer’s trust and loyalty is a constantly shifting goal. They are bombarded with marketing attempts virtually every moment of every day — including your competitors’ — and your costly campaign can be buried in a mountain of cyber clutter in a millisecond …
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The Ultimate Business Owner's Manual by Terry Monroe

THE ULTIMATE
BUSINESS OWNER'S MANUAL

A Realist’s Guide to Starting Out, Staying Competitive, and Growing a Successful Business

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The Ultimate Business Owner's Manual

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HIDDEN WEALTH

The Secret to Getting Top Dollar for Your Business

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If you are planning to sell or are considering selling your business in the next twelve to twenty-four months, you need to start planning now. But where do you even start? Selling a business is not easy. With so many things to consider, some confusion is understandable.