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A Story About Success, Freedom, and ServingThis story begins in late October of 2021 when I first got the call from a guy who owned six convenience stores in the Green Bay, Wisconsin, area. He was in his mid-40s and had spent the majority of his working life involved in the convenience store industry. He was at a crossroads in his life, and wanted to talk to me about the possibility of selling his stores. We had some great conversations, and one of the last questions I always ask someone who is thinking about stepping away from their business is what are their plans after they leave the business … |
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How Far Away Is Too Far When Operating a Convenience Store?One of the first rules of real estate is that real estate is all about location, location, location. If this is the No. 1 rule in the real estate business, then the No. 2 rule is competition, which is just as important, if not more. Before we discuss what the perfect location for a convenience store would be, let’s first begin with YOU. What do you want to accomplish? … |
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Liquid Death’s Daring AscentAt first glance, not much about 42-year-old Mike Cessario stands out. Like many in his generation, he’s heavily tattooed and likes to wear band T-shirts. Depending on your age or sensibilities, you’re likely to either pass him on the street without giving him much thought or walk to the other side to avoid him. Either way, your preconceptions would be wrong — dead wrong. Cessario’s the man behind Liquid Death, a name you’ve likely seen on your supermarket shelves. Although you’d expect someone with his aesthetics to fill his company’s aluminum cans with alcohol, he’s made a fortune by selling good old-fashioned … water?! … |
