Beware: The Taxman Is Coming

“Let me tell
you how it will be. There’s one for you, nineteen for me. Should five percent appear too small? Be thankful I
don’t take it all. “Cause I’m the taxman. Yeah, I’m the taxman …” —From the song “Taxman” by the Beatles in
1966 …

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Craft the Perfect Follow-Up Email

When it comes
to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two
emails increases to 15%–16% with a third email. If you play your cards right, the success of your email
marketing could, in large part, depend on your follow-up emails. So, how do you create ones that maximize
positive responses from leads? …

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How to Get From ‘Zero to One’

That’s
entrepreneur and author Peter Thiel’s favorite interview question. To Thiel, a person’s answer to that
question provides insight into whether they’ll be able to find success as an entrepreneur. Ideally, if you can
answer with something like “Most people believe in X, but the truth is the opposite of X,” then you’re well on
your way from zero to one and creating an original business idea. That’s what Thiel …

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